The demand for better-for-you ingredients and brands continues to be on the rise across the grocery store. Not only is this prevalent in the “healthy” segment but also transfers into the indulgent space of desserts. A prime example is last week’s acquisition of Tate’s Bake Shop by Mondelez where big CPG is seeking a foothold to compete in this space. Grocery data trends show that consumers are increasingly wanting more “clean” foods. With the marketing dollars that Mondelez will now be investing to bring more awareness to the indulgent category, it is sure to amount in a win for those in this craft dessert space. The natural halo effect on the better-for-you desert options segment will have a positive impact on your indulgent business too as your product becomes more readily available for consumers.
The Foodocracy Group is dedicated to promoting a more independent and sustainable food system